Tag: music

12/03

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I'm proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and - in many cases - a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we're doubling down with a new division built from the ground up with that market’s unique needs in mind. This new division will not only provide custom … [Read more...]

12/11

What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: "We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation." Most radio broadcasters seem to think that Christmas is about Christmas music, but it's not. And while Christmas is ultimately about the birth of Christ, that's not the meaning I'm talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divisions so broad and so deep, an era when politics is everything and everything is political, an era when crass … [Read more...]

12/14

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to "All Christmas" music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let's go all in and market the heck out of it! But what if something else is going on here? What if Christmas music is the thing you hear when you're in the right place rather than being the thing you seek out? What if Christmas music on the radio isn't really as popular as we think it is? Some time ago a … [Read more...]

10/17

You’ll Never Guess How Much Music Matters to Millennials!

You’ll never guess how much music matters to Millennials! And… What happens when Stars ARE the Network? It's episode 29 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Playboy says “goodbye” to nudity, Meryl Streep thinks there aren’t enough female movie critics, and there’s actually something called “Paranormal Date.” Brand authority Tom Asacker and Media Strategist Mark Ramsey go inside what’s really happening in media. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading … [Read more...]

09/11

Christian Music Radio: 10 Secrets of Success Revealed

Nobody had ever done this before. What if you take the leading programmers to one popular format and ask them a slew of in-depth questions about the way they program their stations, how they conduct fundraising, how they market and what they spend, how they perceive the priorities for their brands, etc? Then what if you correlate all that data with ratings outcomes? This gives you the ability to see what best practices - what "secrets of success" - characterize the highest-rated stations in the format. This past week I was honored to be a featured speaker at the Christian Music … [Read more...]

07/13

What’s EXCLUSIVE about your Radio Brand?

If you aren't the exclusive provider for something meaningful, you're sunk. In April, I shared Bloomburg's report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. Now there's a report that this strategy is beginning to unfold, big time: Apple [has] started creating their own original content. The company made Drake's amazing "Energy" video in-house, as well as Pharrell's "Freedom" … [Read more...]

07/01

Spotify after Apple Music – Brian Benedik at hivio 2015

What's in store for Spotify now that we're living in a post-Apple Music world? That's what I discussed with Brian Benedik, Spotify's North American VP for Advertising and Sponsorships at hivio 2015. Some of the questions Brian addresses: In its news releases Spotify seems to refer to “audio shows” rather than “podcasts.” Why? Spotify has added entertainment, news, and video clips to its wealth of music. What have you learned about consumer interest in these additions? How have they added value to the platform? Exclusive content will be a big part of Apple Music. How important are … [Read more...]

06/29

What Apple’s Beats 1 Means for Your Radio Brand

The shape of Apple's new live-streaming radio station Beats 1 is coming into focus, and it's full of exclusive celebrity content: The New York Times reports that Elton John will have a regular show on Beats 1 titled "Elton John's Rocket Hour," and it will play old and new music. Other musicians with shows on Beats 1 include Pharrell Williams, Drake, Josh Homme, St. Vincent, Jaden Smith, and Disclosure. Pharrell isn't just a presenting a show, though. His new single "Freedom" will be the first track exclusive to Apple Music, only available to listeners of Apple's streaming … [Read more...]

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