Tag: msnbc

02/22

Why Isn’t There More Progressive Talk Radio?

It's not about having a voice, it's about being heard. This is the fundamental truth being lost on the tribe of progressive activists in Milwaukee who bemoan the lack of opinions from other-than-conservative voices on the local airwaves. As anyone familiar with the dynamics of radio (not to mention the history of progressive radio network Air America) knows, there is a strong symbiosis between the slant of political talk and the available audience for political talk. Both lean older, whiter, and conservative. And it's not just radio. After all, cable TV has a progressive alternative … [Read more...]

03/18

Is Social Media “A Great Wasteland”?

Is social media “a great wasteland” of the modern media age? And…why is MSNBC launching daily Facebook videos that have nothing to do with the MSNBC brand? It’s episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors’ Twitter followings, how often you should (or shouldn’t) post to social media, and one new podcast that wants you to review it WITHOUT listening to it. Listen as we go inside media to reveal the ugly … [Read more...]

11/16

News/Talking about the Wrong Things

Republican soul-searching followed the demographic slam to the gut from younger voters, African Americans, and Hispanics in the election earlier this month. And the reverberations from that punch have resonated through the ranks of News/Talk programmers and talent nationwide. While I can’t be specific about the research I have done in that area (it’s both extensive and proprietary), I can tell you this much: It should come as no great surprise. Interest in Talk per se – as expressed in the form of Conservative Political Talk – is only a small fraction of the overall interest in the … [Read more...]

04/03

Radio, the “Intimate” Medium

Recently, Howard Stern interviewed MSNBC host and one-time Air America anchor Rachel Maddow, and the conversation eventually drifted to radio and what makes it different from TV. Compared to TV, “radio is an intimate medium,” Rachel said. And of course, she’s right. While we lump radio with television when we think of “broadcasting,” TV is certainly more one-to-many while radio is really much more one-to-one…. Among many. That’s not just a voice in your ear, after all. It’s a voice you have a relationship with. With TV you’re always aware of the glass rectangle separating you … [Read more...]

05/26

Is it Time for Your Station to Change its Economic Model?

"We decided to change the economic model." That's how Lincoln Center has thrived in an era when culture is low on the totem pole of consumer financial priorities.  So says the Center's head, Reynold Levy. Watch this clip from MSNBC's Morning Joe: Visit msnbc.com for breaking news, world news, and news about the economy "There'a a lot of entrepreneurship at Lincoln Center," says Levy.  Just as there should be oodles of entrepreneurship at the local market level in broadcasting. Lincoln Center created a new visualization for what their organization can be. It's not just "new … [Read more...]

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