Tag: movie

10/10

Hear “Inside The Exorcist” Today!

Today is the day. It's the day that the first two episodes of my new series for Wondery, Inside the Exorcist are released. Drop whatever you're doing and subscribe here. Why should you listen? Because the series is really, really good. And because if you enjoyed my previous series, Inside Psycho, you're going to like this one even more. This is the kind of audio that helped make radio famous once upon a time. And today it's driving new interest in the on-demand category. Inside The Exorcist is a 7-part deep-dive into the backstory of the people who made the classic The … [Read more...]

09/26

Introducing The Amazing New Podcast: “Inside The Exorcist”

I was floored by the amazing reception to Inside Psycho a few months ago, and I am now very proud to introduce to you my second collaboration with incomparable audio designer Jeff Schmidt and the terrific folks at Wondery: Inside The Exorcist. This project has been months in the making and I can honestly say I am as proud of it as anything I have ever done. Listen (if you dare) and I think you'll hear some of the most compelling audio you will ever hear. That's how good I think this is, and I hope you agree. The teaser launches today and the series kicks off on October 10, just in … [Read more...]

06/14

Media Unplugged: Will the Curtain Come Down on Movie Theaters?

Will the curtain come down on movie theaters? And... The New York Times can't save the newspaper industry. Plus, rants and raves about why bad movies fail at the box office: It's the critics' fault, of course, the NFL's peculiar standards on what brands can and can't advertise during games, and why being a ghost writer for a YouTube star is the hot new career choice. It’s episode 65 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands … [Read more...]

06/17

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It's episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets into believing that chocolate makes you thin. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

05/03

Music Discovery is Overrated

Last week Seth Godin penned a piece titled "Discovery Fatigue." In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you're busy with what you've got, it diminishes the desire to get more. Second, discovery is exhausting. Putting on a new pair of glasses, seeing the world or hearing the world or understanding the world in a new way is a lot more work than merely cruising through a typical day. And third, infinity is daunting. A birdwatcher might … [Read more...]

04/30

The Secret to Marketing a Movie – and Will Vessel Crush YouTube?

The secret to marketing movies like brands. And... Will Vessel crush YouTube? It's episode 18 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on what a Vine superstar has in common with one of the Staples Singers, faulty statistics in determining that millennials are flooding back into movie theaters, Ben Affleck's Slave-gate coverup, and a great co-promotion between HBO's Game of Thrones and UBER. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by … [Read more...]

03/20

It’s Time to Blow Up Podcasting

Despite the rise in podcast usage there are still a ton of people who don't know what podcasts are and couldn't care less. Why? This week in our twice-monthly podcast Media Unplugged, Tom Asacker and I discussed (among other things) how it could be that Seinfeld, an almost twenty-year-old TV show that has been re-run umpteen times, could be worth $90 million in streaming rights fees. $90 million?! So what does that have to do with the growing pains of podcasting? A lot, I think. Let me explain. Podcasting was born as media by and for geeks. The content was primarily … [Read more...]

02/04

Snapchat goes Big Media and Amazon becomes a Movie Studio

Snapchat introduces Discover and goes from messaging to big media. Also: Amazon’s making their own original movies – here’s why the movie business will never be the same. Plus, Tom raves about Taylor Swift’s move to gobble up trademark protection to many of her phrases, while Mark rants about the utter absence of ideas for season two of the popular podcast, Serial. Mark also raves about the most popular Superbowl commercials – many of which didn’t even exist. It’s episode 12 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go … [Read more...]

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