Tag: monetize

02/16

Why Don’t you Solve My Problem, Radio?

Every great brand - just like every great culture - has its origin story. Here's one from entrepreneur Chad Hurley: We were having a party in San Francisco in the pre-YouTube era.  We'd shot a lot of great videos of our guests, which we wanted to load onto the Internet to share with our friends and family.  But uploading was time-consuming and complicated, and the net result looked like garbage.  It shot our enthusiasm and the fun of the moment was lost. Anyone in that situation would feel the same way, they realized, since the impulse to share joyful experiences immediately is … [Read more...]

09/21

How to Monetize Online Radio

One of my great pleasures in life is being proved right - because it's so much better than the alternative. I have argued long and hard for online radio as an important piece of radio's digital portfolio, yet I have been faced with all the usual push-back.  From stations that unplug their streams - and get lots of attention from the radio industry for doing so - to stations that turn their stream into a subscriber-only affair and settle for whatever short term gains will arise from that effort. I have even had a major group head tell me outright: "There's no money to be made in online … [Read more...]

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