Tag: monetize

03/10

Music Labels Don’t Understand the Real Value of Music

Memo to music labels: The "value" of music is defined by consumers, fans, and listeners, not by you and your minions. From Billboard: A renewed focus on the value of music comes as a transition point for the record business. Rob Wells, Universal Music Group's president of digital who brokered deals with "freemium" services like Spotify, left the company in late February. Now the company is rethinking the value of unlimited free streaming, according to a label source. At the same time, Apple's upcoming subscription service, slated for a June launch according to an industry source and media … [Read more...]

02/05

How to Monetize your Online Radio Streams

Last week I published a piece using actual data from actual broadcasters that argued that their brands could make more money if streaming spots were monetized separately from over-the-air spots. That is, separate inventories have greater revenue potential than one simulcast pool. So how does a radio broadcaster maximize revenue from that online-only pool of inventory? I'm going to provide some thoughts on that. Now I'll warn you: Not all of these ideas are easy and some of them will cause you to gulp hard. But the universe doesn't really care what you or I find comfortable and easy, does … [Read more...]

10/13

How to Monetize Your Podcast

What's the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That's what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes of leading podcasts are approaching and surpassing what advertisers are accustomed to on TV, so despite imperfect measurements, momentum is beginning to build for podcasts among advertisers. Direct response advertisers are already in the space, but … [Read more...]

09/17

How Broadcasters Can Monetize Their Mobile Apps

I have long argued that radio broadcasters demand too little of their mobile apps. Yes, they can stream the over-the-air content. But so can your radio. What else can they do? What about your app is so essential, so engaging, such an important complement to the over-the-air and streaming experience that it demands not only that I download it, but that I also use it on a regular basis? That's why I like the Clip Interactive platform so much (I have featured them before in this blog - here's a look at the newest generation of the Clip Interactive app). And here's the proof in the … [Read more...]

08/22

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital's Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does gamification dramatically improve the engagement between consumers and our radio brands, and how can this engagement be effectively monetized? Chris answers all these questions and more in this short Q&A.  Listen! [iframe … [Read more...]

05/03

Strategies to Monetize Your Digital Assets Now

What is it going to take for the radio industry to profit from its digital potential? That's the topic I took up with Brian Benedik, president of Katz 360. Are broadcasters structured the right way to make this happen (I think they're not)?  Are we committed enough to digital programs, or do we strangle them before giving them the chances they need?  Just how big is the digital opportunity in terms of real dollars?  And how much of that opportunity will come from your local market? Check out this video for those answers and more. [iframe … [Read more...]

04/22

Maybe You’re Trying to Monetize the Wrong Thing

"We have to drive more traffic to our site!" How many times have we heard that - or said it? Why is this our goal?  Well, maybe it's because the site is where our display ads are and the more eyeballs we get there the better off we perceive ourselves to be.  Maybe it's because we're a program director and part of our incentive structure is based on site uniques.  Maybe it's just because we equate more site traffic with a more successful brand. No matter how you cut it, however, I think it's the wrong question to ask.  And here's why: Your website is not a destination, it's simply part … [Read more...]

03/17

What Business is Radio In?

Everyone knows the old story of how the the railroad business faltered because they thought they were in the railroad business rather than the transportation business.  Yet the lesson of that story is lost on many broadcasters today. In fact, the lesson is worse than lost.  Because many broadcasters see themselves not even as being in the radio business.  Instead, they think they are in the "making money" business. The problem is that there is no "making money" business.  You don't attract clients because you want to make money.  You don't attract consumers because you want to make … [Read more...]

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