Tag: mobile device

11/29

Do Consumers REALLY want FM chips on Mobile Phones?

All other things equal, the best way to assess future behavior is to look to past behavior.  That is, rather than ask consumers what they might do tomorrow, ask them what they actually did yesterday.  This gives you behavioral data rather than simply attitudinal data, and it allows people to tell you what they actually do rather than what they think you might want to hear. For example, much discussion has swirled around the presumed appetite in the US for FM chips on mobile phones.  Note that I am not talking about the appetite for radio content via downloadable apps on mobile phones, but … [Read more...]

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