Tag: mobile app

11/10

What’s Radio’s Future? That’s the Wrong Question

What's going to happen to radio in the future? That's what everybody wants to know, and it's the wrong question. Here's a better one:  How do broadcasters leverage the relationships we have between our consumers and our clients mediated in our presence or, as I like to put it, our "sandbox"? Do our brands need a regularly updated website or a mobile app?  Again, the wrong questions. It's not about the fads you should follow, it's about what business you are in and how to maximize that business. What follows is a really good interview with me recorded just prior to my … [Read more...]

07/19

The Best Mobile App Your Radio Station Doesn’t Have

There’s an app for almost everything, to be sure. And that means two things in particular: All apps are not created equal, and there are more apps in existence than there are folks interested in using them. I have written before about the unfortunate radio apps that do little more than package the stream in a mobile-friendly rectangle and slap a logo on it. This is still all too common in the radio business – our zeal for an app is ahead of our thoughtful consideration of why we really need one and what it really needs to do. I regularly hear broadcasters talk about how many of their … [Read more...]

10/10

WHY there’s an “App for That”

The best argument for why you - or your clients, for that matter - could benefit from their own branded app is not "because everyone seems to have one" or "because my competitor has one." Nor is it because "I have to get my stream on a mobile device." The best argument is because mobile devices and the applications which power their potentialities are central to the experience of consumers, especially the younger ones who have never known a world without them. And that argument is well-framed in this presentation from Marta Kagan. But keep this in mind:  It's not about being on … [Read more...]

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