Tag: mix

02/08

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn't quite the right fit, evidently, and he told me so. But then he asked a question I hadn't expected: "What else ya got?" Um, that's it, I'm afraid! I had one project in mind and that was the one I was pitching. It never even occurred to me to have some kind of ace in the hole - a backup project in the event that my A pitch went down in flames. I think this is a big problem in the radio space. We too often have one solution to every problem. We look over our shoulder to see what other broadcasters … [Read more...]

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