Tag: mission

10/19

Radio’s Crisis of “Why”

The best brands in any category generally exist for a reason - a good reason. A reason that matters - deeply - to the consumers, patrons, and fans of that brand. What's yours?  What's your "good reason"?  What's your "why"? Why does your station exist? Why should your audience care? Why do you come to work every day? Too many broadcasters have a "crisis of why," settling on uninspiring business goals that could characterize Dunder Mifflin as easily as any brand which deserves to aspire for more. If your "why" is to get ratings or to make budget or get a 4.0 share, that's a thin … [Read more...]

01/03

Can Radio Change the World?

One of the media genres I work in regularly is Christian radio. There is something different about a project with Christian format broadcasters from one with more conventional, let alone commercial, broadcasters. And what's different isn't simply the source of funding or the familiarity of the songs on the air. What's different - what's palpable - is that everyone on staff knows the brand stands for something bigger.  And this feeling is generally lacking for most broadcasters in most formats.  But why? Think about it, what does YOUR station stand for that's bigger than the format … [Read more...]

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