Tag: michael warburton

07/30

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the "hits" of the event, and it had the room buzzing. Some highlights: How legendary brands can keep fresh Why bother to go beyond "good enough" in all the actions of your brand (hint: Because the extra effort matters to fans and they appreciate it) Why "radio" means something very specific and might be the wrong name for something like … [Read more...]

06/23

hivio Radio Ideas Festival – the Morning Sessions

We had a full house and a massive amount of social media conversation last week for the debut of http://hivio.com, the first-ever radio ideas festival, a free event in San Diego. The event streamed live. Click the video/image below to watch the morning sessions (tomorrow I'll post the afternoon ones). Because this is a real-time stream, feel free to scrub to whatever point in the morning that interests you. Over the coming weeks we will be publishing every individual Q&A and presentation - we had four video cameras in the room and made full use of them! The morning kicked off with … [Read more...]

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