Tag: metrics

08/16

Radio: More Reasons Why It’s Time to Dump Nielsen’s PPM

So last week I penned a strong piece suggesting that the radio industry drop PPM. The argument was stimulated by the discovery that Nielsen households can contain up to 16 meters. For me, this was the straw that broke the proverbial camel's back. The piece sparked a firestorm and almost a thousand Facebook shares, not because my points were so salient (although I hope they were) but because there does not seem to exist a single PPM subscriber who considers themselves satisfied customers. Nielsen is evidently in the business of optimizing unhappiness. Nice work if you can get … [Read more...]

08/15

Podcasting is Going to be Big Business

There's lots of chatter about podcasting today - from hobbyists, from fans, and from the companies deeply embedded in the space. But all that is nothing compared to what's coming. Every year comes another statistic about the growth of podcasting among consumers, but even that doesn't touch what's coming. What's coming is that podcasting is going to be big business, and it's going to happen sooner than you think. ART19 is one of the new companies at the center of that transformation. Recently I talked to several of the principals of ART19, Sean Carr, Matt Belknap, and Roddy … [Read more...]

10/21

And Pandora’s Newest Client is…Radio!

Today in two conversations two separate radio stations told me how they were promoting their brand using Pandora. Yes, you heard that right. One is a Christian non-com that is pitching its Christmas programming in season - just click right through to the station! This is an incredibly elegant and (in hindsight) obvious tactic to meet the music-loving audience where they are for a unique programming proposition that's only a click away. A targeted message that, this station reports, produced more than adequate ROI. And, I might add, possibly a no-brainer for any station flipping to … [Read more...]

04/06

Surprise! Advertisers want Results and Tracking!

That's the lesson from the vivid interview just posted by Radio Ink with a New Jersey car dealer. Much credit goes to Radio Ink for this post, because I have no doubt that they will receive oodles of complaint emails from broadcasters who presume that the secrets of accountability can be kept from their clients in a digital world. Well, they can't. From Radio Ink: William Feinstein is the President of Planet Honda in New Jersey. He was so impressed with the results and the trackability of his campaign with Pandora that he signed on for a year. Yesterday Feinstein pulled up his … [Read more...]

* = required field

Dive Into The Blog