Tag: messaging

10/19

How to Spread your Message

You can learn a lot from Twitter - and not just about Twitter, but also about how to spread messages about anything to anyone any way. Dan Zarella has studied what makes folks share content on Twitter and his takeaways can apply more broadly to any message you want to spread, no matter how you want to spread it. Here are his key points, from Smartblogs.com: Scarcity rules. Tweets that center on news — particularly urgent information — are more likely to be retweeted. Content that is informative or entertaining also spreads well because these qualities are relatively rare. More mundane … [Read more...]

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