Tag: message

10/03

Consumers Don’t Care about your Messages

There's a difference between giving people what they desire and messaging them to convince them that what you have is what they desire. That's one point from my friend, branding authority Tom Asacker, in the conversation we had on the stage of the recent Public Radio Program Director's conference in Las Vegas. Watch (or click on the post title if there's no video image): [iframe http://player.vimeo.com/video/50699714?title=0&byline=0&portrait=0 500 281] Prefer audio? ┬áTry this: [audio:http://blip.tv/file/get/Markramsey-ConsumersDontCareAboutYourMessage100.mp3] Download … [Read more...]

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