Tag: megaphone


What a Radio Brand is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across platforms. It begins with a definition, because if we don't understand what we are then we can't possibly realize our fullest potential. I boil down my definition in this short video. ¬†Watch: [iframe http://player.vimeo.com/video/36312095?title=0&byline=0&portrait=0 500 281] Prefer audio? … [Read more...]


Radio’s Competitive Advantage in a Digital World: It’s the Megaphone

This is a segment from my presentation at the recent Radio Ink Convergence conference.In this portion, I highlight the key way in which radio has an advantage vis-a-vis its competitors.If you really want to understand where radio can be headed - watch this. The value of radio's "megaphone" isn't simply in pimping the airwaves to reach faceless ears.The value is in connecting consumers with our clients by rallying the attention we so uniquely enjoy no matter where those connections are made.But make no mistake:  Our future is not about messaging, it's about … [Read more...]

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