Tag: Media

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising.And...Innovation lessons from the Grateful Dead.Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags.It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/18

Media Unplugged: Pandora’s Prospects – Gloomy

Pandora's prospects: Gloomy.And...Can simple-priced generics topple your favorite brands?Plus, rants and raves about the role of desire in every decision you make, and why it's time to stop making "an IMDB for podcasts."It’s episode 67 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Listen as we go inside media to reveal the ugly truth!Click the play button below:And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes.Or do the same at Stitcher.Or Google … [Read more...]

07/10

Inside Psycho Is One Of The “50 Best” Podcast Episodes of the Year

Indiewire is one of the leading trade publications in the movies/tv space, and they just named one episode from my Wondery podcast Inside Psycho as one of the 50 best of the year (so far).It's #10 on the list, and I couldn't be prouder.Here's their writeup: We’ve sung the praises of Mark Ramsey’s six part Wondery series about the origins of the Alfred Hitchcock movie “Psycho.” It’s worth repeating again how fully and eerily this opening episode places any listener in the psyche of a serial killer. The history of Ed Gein is told through a fragmented mixture of first-hand testimony, … [Read more...]

06/29

“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2:Whereas the emphasis in the radio industry seems to be "let's communicate the value of the Nielsen numbers, let's make the Nielsen numbers as accurate as they can be," you're suggesting that there's way too much dependence on Nielsen and the traditional revenue driven by it.Oh, absolutely, and it worries me. I think the agencies still certainly look at … [Read more...]

06/28

“Radio is Shrinking, Give the Advertisers What They Want”

Gordon Borrell has issued his latest report benchmarking local media's digital revenues, and it's another eye-opener.Here's my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow.What's the biggest way this report is different from your previous reports?I think after 15 years, basically, of doing these reports, you really either see a pattern or you're stupid. And the pattern is that the gorge between those who get it and those who don't. We see a gorge widening … [Read more...]

06/26

Media Unplugged: Should You Buy Followers and Likes on Social Media?

Should you buy followers and likes on social media?And...How to profit from the spoils of streaming? Just ask The Weeknd.Plus, rants and raves about the couple who learns to survive without food (?) and a long-overdue update on news from wax museums around the world. It sounds better than it looks, folks. Just like the idea of a wax museum itself.It’s episode 66 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.This episode is brought to you by StackAdapt,  an omnichannel digital advertising platform that helps brands accelerate … [Read more...]

06/22

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready....Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones attached to his mobile phone.”At first, I couldn’t understand why she viewed this as an obstacle to listening to radio, since radio can run through those same mobile phones and into those same headphones, thanks to streaming.It can, but that’s not how this consumer … [Read more...]

06/16

Let’s Face It: Your Advertising Sucks

So I'm reading a headline predicting a 4% decline in radio advertising over the next year and another 4% decline the year after. Meanwhile we are constantly reminded about clients pushing for lower rates or for tech-enabled solutions which risk commoditizing radio altogether. The solution? Well, remove ownership caps, of course. That way we can buy more stations, cut more people, and provide a greater fraction of less value for fewer clients with, at least, less competition.Meanwhile, would you believe that some segments of the advertising universe are thriving?Not because they think … [Read more...]

* = required field