Tag: Media

06/16

Podcasting is NOT the New Blogging

Podcasting is NOT the new blogging. And... Will there ever be another Game Of Thrones-sized hit? Plus rants and raves about what happens when your Star Wars podcast attracts the attention of Luke Skywalker, himself. It’s episode 93 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or … [Read more...]

05/29

Introducing “Inside Star Wars”

Today I'm proud to announce the latest podcast series written, created, and presented by yours truly in conjunction with the terrific team at Wondery. It's "Inside Star Wars," and the first two episodes are now available in all corners of the universe and wherever else podcasts can be found. My goal here was to remind us all why we fell in love with the franchise in the first place. If you or someone you know is or ever has been a fan of Star Wars, then this is the show for them. Cue the wonderful video teaser: Thanks, as always, to the incomparable Jeff Schmidt for his production … [Read more...]

05/07

Disney and the Future of TV

Disney and the future of TV. And... Has Apple poisoned Netflix? Plus rants and raves about the fallout of Dunkin's decision to banish "Donuts" from its name and the phenomenon of "niche-ification." It’s episode 92 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or wherever you listen to … [Read more...]

04/01

Media Unplugged: Big Media will have its hands full with Netflix

Prediction: Big media will have its hands full with Netflix. And... Spotify and Gimlet and Anchor, oh my! Plus, rants and raves on "grit" and pop up service apps like Recharge (hotel-by-the-minute), Popup (ephemeral coffee shops), and Breather (on-demand private workspaces). It’s episode 91 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple … [Read more...]

12/11

Media Unplugged: Overpriced Shoes? A Hail Mary “Payless”

Overpriced shoes? A Hail Mary "Payless." And... Will malls look more like...towns? Plus, rants and raves on Youtube "Superwoman" Lilly Singh, Capital One Cafe's, and personalized celebrity videos from Cameo.com It’s episode 89 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google … [Read more...]

12/03

Mark Ramsey Media Announces New Division – for Christian Broadcasters

Today I'm proud to announce something new: A new division of my company, Mark Ramsey Media. For many years we have served the research needs of all broadcasters everywhere. That will not change. Christian broadcasters, however, are a special subset with special needs and - in many cases - a business model driven by fans, not by ratings. Over time, my company has become the leading strategic research firm for Christian radio. So now we're doubling down with a new division built from the ground up with that market’s unique needs in mind. This new division will not only provide custom … [Read more...]

10/30

Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or wherever you listen … [Read more...]

08/12

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And... 9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

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