Tag: media unplugged

02/20

Media Unplugged: Long Live Fake Fame!

Long live fake fame! And... Is Facebook killing comedy? Plus, rants and raves on what a famous handbag owes to the back of an airplane sick-bag, the wondrous origin of the most famous Coke jingle in history, and the mystery surrounding the seeming impossibility to recreate Beyonce in wax. It’s episode 79 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

01/30

Media Unplugged: Inside the Epic Battle for Media’s Future

Inside the Epic Battle for Media’s Future. And... How Amazon’s New Convenience Store Changes Everything. Plus, rants and raves on the newest blockchain star, Kodak (?), the "shocking" finding that women over 50 don't believe your ads, and more. It’s episode 78 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

01/14

Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV's transformation. And... Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]

12/20

Media Unplugged: Disney Wants Fox: Now What?

Disney wants Fox...Now what? And... What consumers REALLY want from brands. And... Consumers are running away from advertising in droves. Plus, rants and raves about Netflix's personalization not just of recommendations but even artwork images, James Franco's terrific movie, The Disaster Artist, and more. It’s episode 76 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

12/04

Media Unplugged: How to Survive the Media Apocalypse

How to survive the media apocalypse. And... Voice control: It's not as big as you think - but maybe it will be. Plus, rants and raves about Spotify's reinvention as an partner for music artists, the new Steven Spielberg movie The Post, and the the wax museum selfies that have outraged the world. It’s episode 75 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]

11/12

Media Unplugged: Is the NFL Overexposed?

Is the NFL overexposed? And... The future of ad agencies may not be advertising at all. Plus, rants and raves about the REAL motivation between daylight savings time and Ikea's "ingenious" pre-roll ad that wastes your time like a short movie. It’s episode 74 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at … [Read more...]

10/23

Media Unplugged: Is A&E Creating Cultural Brands – or Blowing Smoke?

Is A&E creating cultural brands - or blowing smoke? And...Martin Scorcese doesn't understand Rotten Tomatoes - and the feeling is mutual. Plus, rants and raves about Blue Apron's new podcast (have you really been hungry for that?), the mental health challenges unique to musicians (or are they?), and what happens when a child's "Anne Frank" Halloween costume becomes controversial and is re-labeled (hint: Nothing, unfortunately). It’s episode 73 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly … [Read more...]

10/09

Media Unplugged: Apple’s TV Strategy Revealed

Apple's TV strategy revealed! And... Video wins online - but where's the money? Plus, rants and raves about Dyson's move into electric vehicles, the scale of Amazon's investment in Alexa, 12 questions that will change your life, and my own new podcast about the people and the making of the movie The Exorcist. It’s episode 72 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and … [Read more...]

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