One of the greatest challenges for ALL traditional media - radio, TV, and print - is what I'm calling the "mediacizing" of brands." As our client brands create content via media these brands become media, and as brands become media we have to ask: Where does that leave traditional media brands? Will big brands need radio (or TV or print) when they are their own media and can create their own content? Just today, the New York Times reports on the "mediacizing" of Oreo, a Times Square event to commemorate the end of a 100-day social media campaign celebrating the 100th anniversary of the … [Read more...]
Tag: media radio
