Tag: media assets

02/12

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about "the future of radio"? But what if that's the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting¬†cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate within the single¬†distribution channel called "radio." Now how much do you think the landscape will change when the differences between media channels are no longer radio vs. TV vs. newspaper but rather between my bundle of media assets in a … [Read more...]

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