Tag: means

12/21

Nielsen buys Arbitron…What it REALLY Means to You

It's not just the Mayan apocalypse that passed uneventfully, it's also the announcement of another transition - the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don't see those benefits.  Not at all. PPM Sample Size The most pressing matter for broadcasters is PPM sample size.  And while broadcasters may be footing the bill for Arbitron they are not the audience that Arbitron has most been trying to please:  That audience … [Read more...]

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