Tag: mcdonalds

10/24

Media Unplugged: Starbucks’ Media Empire Strikes Back!

Starbucks' media empire strikes back! And... Brands beware: McDonald's YouTube Fail. Plus, rants and raves about the bot that argues with Internet trolls so you don't have to, new research revealing that many of us lie about what we watch on TV, and a great Airbnb promotion where the grand prize is a night in Dracula's castle - in a coffin. It’s episode 52 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click … [Read more...]

07/29

What Kind of Digital Content Should Broadcasters Create?

Yesterday I was asked a great - and very common - question. If content is so terribly important in the digital world, then what types of content should broadcasters feature on their web platforms?  In other words, "can you be more specific, Mark?" There are many reasons why there's no one-size-fits-all answer to that question. First, you need to understand that content forms from and around brands.  And building a brand is not like following a recipe. Granted, much radio programming falls under the "recipe" category, but that's because each market has (until recently) operated in a … [Read more...]

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