Tag: mass media

11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

07/20

Will Kickstarter Disrupt Public Radio?

Kickstarter is one of several crowdsourced funding platforms.  Have a pet project?  Post it there and let the crowd fund it for you (or not).Recently the folks at public radio program developer PRX (friends of mine) have been experimenting with crowdsourcing development funds for some of their programs, including the third season of a show about design and architecture, 99% Invisible.The results for this show in particular have been very strong:  Almost $100,000 raised as of this writing - more than double their goal.GigaOm argues that this kind of funding model might upset the … [Read more...]

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