Tag: marketing

11/03

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues now make up 59.7% of NYTCO’s total, up from 41.3% in the third quarter of 2010. The proportion derived from advertising has fallen from 51.8% to 34.3% over the same period. In other words, ad revenue is falling much faster than total revenue, while … [Read more...]

10/25

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get results. Beck Media’s areas of focus span content creation and exploitation on TV, web, mobile, and social media, and whatever medium comes next. Todd was one of the featured Q&A's at this year's hivio audio future festival in LA. Here are just some of the … [Read more...]

10/10

Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!

Dear advertisers: Our audience numbers are garbage! And... The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. This is the episode to listen to if you're a media brand perplexed that greater scale only drives down the value of your reach. It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And … [Read more...]

09/04

Here Comes the Digital Media Shakeout!

Here comes the digital media shakeout! And... A recipe to reinvent your legacy media company. Plus, rants and raves about the faux innovations from Staples, Pepsico, and others, and how KFC gets the media to do the marketing for them It’s episode 49 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And … [Read more...]

04/24

Is NPR’s Future All Used Up?

Is NPR's future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference and some closing words about the legendary Prince. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to … [Read more...]

03/22

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office performance, and Neil Patel’s amazing Instagram experiment. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media … [Read more...]

02/09

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book in just 12 hours, and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and … [Read more...]

01/24

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There's one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands who flock to Trump events nationwide. Can your brand say that? Now I'm not suggesting this is unusual in the political sphere. My guess is that it's the norm (which is why it may not confer the desired competitive advantage to Trump, but it will certainly help him keep up with the … [Read more...]

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