Tag: mark ramsey

11/14

Introducing a Very Special New Podcast…People Like Us: Inside Philadelphia

25 years ago HIV was a death sentence. Those living with HIV were sometimes discriminated against and often shunned. And then came Tom Hanks, Denzel Washington, director Jonathan Demme, and a movie called Philadelphia. That movie and the developments in HIV treatment which followed it changed the face of HIV and AIDS in America and throughout the world. In celebration of the 25th anniversary of Philadelphia, I am proud to announce a new two-episode podcast series: People Like Us: Inside Philadelphia. Here's how the news was covered in the entertainment trade publication The … [Read more...]

10/30

Media Unplugged: Can Netflix Become HBO Before HBO Becomes Netflix?

Can Netflix become HBO before HBO becomes Netflix? And... Can Radio survive without passion? Plus, rants and raves on Netflix's "The Haunting of Hill House," the demise of SEARS, and more. It’s episode 88 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or Google Play. Or wherever you listen … [Read more...]

10/22

Inside JAWS Nominated for iHeartRadio Podcast Award

Today iHeartRadio announced their first-ever podcast awards to take place before a live audience in LA next January. And I'm proud to announce that our series - Inside JAWS - has been nominated! Hooray, team! What a pleasure and an honor to be on such a short list of great series! The way the winner is chosen is via social media prowess, so I would be grateful if you enjoyed the series enough to vote for it here. That said, the honor is really in the nomination as far as I'm concerned, so thanks to my irreplaceable and hugely talented sound design collaborator Jeff Schmidt who … [Read more...]

09/20

Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota's dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced to suffer Toyota's miserable Entune entertainment system knows it's easily the worst thing about their Toyota which, fortunately, can be easily circumvented by accessing the content of your choice directly though your mobile phone. Toyota's system is clunky and … [Read more...]

08/12

Media Unplugged: How to Blow Up Podcasting

How to blow up podcasting. And... 9 ways to innovate journalism - and media - online. Plus, rants and raves about Oscar's new "Popular Film" category, the niche luxury brand of (wait for it) dental floss, and how 3 minutes of a podcast can generate tons of publicity for all the wrong reasons. It’s episode 86 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/22

See You at Podcast Movement This Week!

I'm very pleased to be presenting at Podcast Movement this week, and I hope you'll come! I'm part of the Broadcasters meet Podcasters track, produced by Jacobs Media. I'm going to talk about all the stuff I've learned on the way to a hit podcast. Stuff you need to know. There will be some cool insights and some audio from our two latest projects, Inside JAWS and the forthcoming POPS about the life of Louis Armstrong and starring actor Reno Wilson. Here's a peek at a TV segment I did this past week on LA's KTLA for Inside JAWS: Inside JAWS has gotten a ton of positive media … [Read more...]

07/12

Media Unplugged: Disney’s Mistakes are Costing Star Wars

Disney's mistakes are costing Star Wars. And... Facebook is losing its cool among teens. Plus, rants and raves about what's wrong with online reviews, the Onion's desperate attacks on Facebook as their traffic sinks, and more It’s episode 85 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media Unplugged at Apple Podcasts. Or do the same at Stitcher. Or … [Read more...]

06/26

Inside JAWS Tops the Apple Podcast Chart

As of this writing Inside JAWS is at #2 on Apple Podcasts. #1 in the TV/Film category. Cue proof of performance... So what are the lessons from this (beyond the notion that everybody is listening to Inside JAWS so you should, too)? There are many but I'll boil down a few: Do great work that you can be enormously proud of Collaborate with peerless, talented collaborators (thank you, Jeff Schmidt) Align with a network that cares about the content as much as you do and knows how to get shows in front of ears (thank you, Wondery) Do something different that yearns to … [Read more...]

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