Tag: mark ramsey media


Media Unplugged: Creating Your Own Podcast: A Big Waste of Time?

Creating your own podcast: A big waste of time? And... NBC/Universal cuts primetime ads by 20% - should you? Plus, rants and raves about Tuxe - the fashion company that has turned its products into services - and Ring's impressive acquisition by Amazon after being rejected by the Shark Tank crew. It’s episode 80 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to … [Read more...]


Is This News/Talk Radio For A New Generation?

What happens when the future of News/Talk radio is not on the radio? #AM2DM happens. Good morning, Twitter! Today is the ONE HUNDREDTH #AM2DM and we're celebrating with @NeNeLeakes. Bloop! https://t.co/lpjH3pLHQc — AM to DM by BuzzFeed News (@AM2DM) February 26, 2018 It's not new. The show, a production of Buzzfeed News and found on a Twitter feed near you, just celebrated its 100th episode. It claims a total of more than 1 million views per episode, according to Buzzfeed. Personally, I think there's some serious number-fudging going on there. Who knows, for example, how many of … [Read more...]


Can Analog Media Companies Drive Digital Revenue?

There isn't a broadcasting company that doesn't hope that answer is "yes," and guess what: "Yes" is right. A recent New York Times piece outlines exactly how successful this can be - in television: Nielsen ratings, which measure the number of viewers who tune in for shows at the time of their broadcasts, are down for the networks yet again - 10 percent this season. NBC has responded by learning to make money from viewers who stream its programs - and now it is learning how to put a number on it. The key is gathering statistics from services like NBC.com, the NBC app, video on demand and … [Read more...]


Did Smart Speakers Affect Radio Listening in 2017?

There's lots of talk about the impact of smart speakers like Amazon's Echo on usage for radio. Indeed, last year alone, some 25 million of these devices were sold, 11 million in the holiday quarter alone. The appeal to broadcasters is obvious: A device that's all about listening - and it's being embraced by millions of American households who quite possibly don't own radios at home and thus are less likely to listen to them. What if we could return the radio to the living room in the form of Amazon Echo or Google Home? What would that do to radio listening? I thought I would put that … [Read more...]


Media Unplugged: The REAL Story Behind TV’s Transformation

The REAL story behind TV's transformation. And... Amazon goes private label. Plus, rants and raves on the TV spot that's a podcast that's a local restaurant...or something, Facebook's "fake news" flag that makes content MORE popular, Jack in the Box's effort to monetize the marijuana munchies, and what happens when Netflix viewers know more about what they should see than movie critics. It’s episode 77 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button … [Read more...]


What Christmas Means for Radio

The title of the (somewhat cheeky) Washington Post piece said it all: "We can’t take any more of 2017, so we’ve turned to the Hallmark Channel in desperation." Most radio broadcasters seem to think that Christmas is about Christmas music, but it's not. And while Christmas is ultimately about the birth of Christ, that's not the meaning I'm talking about either. Christmas is a time of hope, of kindness, of togetherness, of love, and of nostalgia. And in an era of political divisions so broad and so deep, an era when politics is everything and everything is political, an era when crass … [Read more...]


How To Be Their Favorite Radio Station

From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is that 58% of all listening goes to just one station, the listener's favorite (called the '1st Preference' station, or P1) Let's break this down. First, this percentage is based on "AM/FM radio listening," meaning it excludes any portion of listening which is devoted to other audio platforms: Spotify, podcasts, Pandora, etc. It doesn't speak to the rise of that listening or the trending hours … [Read more...]


WAVVE – A New Solution to Make Audio Viral

It's one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There are a number of platforms available today that attempt to solve that problem and give your audio a chance to go viral. One of my favorites is WAVVE. In this video I'm touring the brand new version of WAVVE with founder Baird Hall. As Baird says, this is the first public peek at their new platform! We … [Read more...]

* = required field

Dive Into The Blog