Tag: mall

12/14

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to¬†"All Christmas" music around¬†Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let's go all in and market the heck out of it! But what if something else is going on here? What if Christmas music is the thing you hear when you're in the right place rather than being the thing you seek out? What if Christmas music on the radio isn't really as popular as we think it is? Some time ago a … [Read more...]

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