Tag: magnet

12/06

Christian Radio: No Such Things as “Teaching Shows”?

Here's a special post for my clients and friends in Christian radio.... Typically, there's a distinction in that space between music and "teaching." We have "teaching programs" and sometimes refer to them as such on- and off-air. But what if there's no such thing as "teaching programs"? What if, instead, there are only programs that happen to teach? This is no small distinction. Do I, for example, seek a show out because it is a "teaching program"? Or do I seek it out because it's Focus on the Family with Jim Daly? In other words, what's the magnet? The industry category … [Read more...]

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