Tag: lyft

07/27

Media Unplugged: The Diminishing Returns of Online Advertising

The diminishing returns of online advertising. And... Innovation lessons from the Grateful Dead. Plus, rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. It’s episode 68 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

07/10

Kim Kardashian Has Great Talent After All

Kim Kardashian has great talent after all. And... Publishers spanked by Facebook's changing newsfeed algorithm. It’s episode 45 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about the grand opening of Kelloggs All Day Cereal Cafe, PBS's Capitol Fourth TV fakery, Lyft's "Ghost Mode," and an easy way to put your podcast on YouTube. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. Sample and subscribe to Media … [Read more...]

06/12

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft's inventive and clever new video campaign with Shaquille O'Neal, and how YouTube's CEO skips half of her own pre-rolls! Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show … [Read more...]

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