Tag: lost

04/30

6 Lessons for Radio from Game of Thrones

There's a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers watched last Sunday night, topping the series' previous viewing record. There are at least 6 lessons for radio brands from Game of Thrones: 1. Build for Quality Yes, talent is expensive. Yes, great talent is greatly expensive. But nothing great happens without great source material and talented custodians of that material. At any point we have a choice: Make it good or make it cheap. The opportunities to do both at the same time are few and … [Read more...]

08/17

A Brand is a Box of Mystery

Howard Carter’s team had just cleared the rubble from sixteen steps descending into the Saharan sands.  The culmination of his long exploration was at hand.  Above a plaster door was the royal stamp of Tutankhamen.  Carter poked a hole in the door and chipped away at the hole, gradually opening enough space to carefully insert a flickering candle. Would this be another long-since-robbed tomb?  Would it contain anything at all? Carter peered into the hole. “Can you see anything?” asked Carter’s sponsor. “Yes,” he said, frozen, as countless gold objects shimmered in the dim light of … [Read more...]

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