Tag: local

01/19

The Magic of Radio Experiences

Retail stores are closing all across the country. "It's Amazon! They're stealing our market!" That's the refrain. And it's true, right?But wait...Has America lost its taste to shop locally? And what does that imply for local broadcasters who also compete for the attention of their audiences with platforms not bound by geography?Here's a reality check from Forrester Retail Analyst Brendan Witcher:Consumer confidence is the highest it's been in over a decade, and leading retailers with solid go-to-market strategies are reporting both growth and expansion. This year, we’ll do … [Read more...]

10/20

Radio: How Do You “Do Local”?

"Live and local" is one of the favorite phrases employed by broadcasters who want to emphasize that, unlike some other media platforms fighting for your attention and your ad dollars, we are here in your local community.But how do you prove that? And why does it matter?In too many cases, being "local" is an address more than an action. But if "local" isn't an action, "local" has no value. It's otherwise just a cushy, sweet idea.You can't just "be local," you must "do local." You can't do this with your music in a land of nationally-based hits. You can't do this just by using … [Read more...]

09/01

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate?That's why James Derby spoke at hivio, the audio future festival held a while back in LA.James has led the development of some of the boldest, most inventive, and most compelling platform integrations in and around the audio space. James is the Chief Strategy Officer for Federated Media. In this role he’s helping guide Federated’s radio, newspaper and digital properties as legacy and digital media converge.In this … [Read more...]

04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there.Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise.Here's his first question:Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

04/17

The FCC Needs to Have Its Head Examined

From Radio Ink: The FCC's  detailed explanation why it's not allowing more deregulation is very specific about what radio is expected to deliver. In rejecting the NAB's increased competitive environment, the FCC points out that Satellite Radio and Internet Radio are "national platforms," not likely to respond to competitive conditions in local markets. And, no evidence was provided that either plan to become local. The FCC said, "only local broadcasters provide programming based on the unique characteristics of their respective local markets. As the Commission has stated previously, it is the … [Read more...]

02/25

Radio’s Misplaced Obsession on “Local”

Not a week goes by that some broadcaster doesn't bemoan radio's unfortunate "nationalization" and the urgent need for radio brands to get back to what they are presumed to do best: Be local.This is a mistake. But where does this obsession with "local" come from?It's not from the FCC license, which requires that broadcasters operate in "the public interest, convenience, and necessity." Responsiveness to local communities and local content is one of the issues wrapped up in that theme, but it's only one, and its interpretation has been notoriously loose over the years. What if the public … [Read more...]

12/17

Me, My Family, and My Neighborhood

"Local” or “not local” is the wrong way to think about news and entertainment on the radio.When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment.Here is an overview of consumers' “circles of interest”:At the center is ME. Then my FAMILY. Then my NEIGHBORHOOD.Why not a circle for city (i.e., "local") news?Because the only city news that matters to me is the kind that affects me, my family, and my neighborhood (with the singular and important exception of local … [Read more...]

10/29

Making Sense of the Auto Dashboard

It seems to me that radio is in a bit of paralysis by analysis when it comes to the "connected" auto dashboard.As we get lost in the details of what change is coming and how fast, we're not focused nearly enough on what to do about it, given that such a large proportion of radio listening emanates from that very dashboard. We're stuck in the theater of the moment.Consider the reality of the situation:The complexity of the new dashboard is overwhelming many consumers. What was once simple and reliable has become far more powerful but also far more complicated. And that means even … [Read more...]

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