Tag: local tv

08/12

What ESPN’s Franchise Business Means to You

Why did ESPN acquire Nate Silver and his hugely popular NYT blog FiveThirtyEight.com? Was it just to lay odds on sports events? Or was it for a much bigger play? This past weekend on CNN's Reliable Sources, ESPN Chief John Skipper spelled out the strategy: ...We had launched Grantland, [where we] allowed Bill Simmons to have the freedom to do the kind of site he's doing so that when we went to Nate and said we're going to let you range across things other than sports, we're going to give you support and freedom to have opinions and to look at things, it gave us a real credibility. [It's … [Read more...]

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