Tag: local news

06/20

The Tiny Footprint of Local News Online

The audience for local news online is surprisingly small. From Lost Remote (one of my favorite blogs): A new report commissioned by the FCC discovered a “surprisingly small audience for local news traffic.” How small? Less than one in five news pageviews goes to local news sources — that’s a combination of newspaper sites, local TV sites and large independent news sites in a given market — and the average user spends just 0.45% of total internet time consuming local news. To make matters worse, local weather and traffic — staples of TV coverage — are becoming ubiquitous, built into … [Read more...]

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