Tag: local media

03/05

Radio has only Two Paths – and “Local” isn’t One

Today Seth Godin talks "Local." Says Seth: Local media was an essential business for a century, largely for three reasons: 1. Broadcast signals and newspaper trucks could only travel so far, so 'local' was the natural category. 2. Commerce (and thus advertising) was local. 3. Interests tended to align locally as well. Today, of course, the signal travels around the world, so newspapers, radio stations and TV have no incentive to limit themselves. And finally, we're discovering that when given the chance, people are a lot more interested in what they're interested in, as opposed to … [Read more...]

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