Tag: local media company

07/10

Is Radio Asking the Wrong Questions?

One of my clients is a local media company with assets in broadcast, digital, and print. ┬áIt is what used to be called a "newspaper" company. And the differences between the conversations that happen in those halls and the ones that happen in many broadcast company conference rooms are stark. In the "newspaper" company hallways, almost every conversation I have is about new ways to create, deliver, and extract value for the benefit of customers and clients - business model conversations. In the "radio" hallways, almost every conversation is about Arbitron ratings. Ironically, the … [Read more...]

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