Tag: living social

04/15

The Future of AM Radio

Radio Ink made a classic mistake last week when it celebrated the strength of AM radio by trumpeting the financial success of the top radio brands, many of which happen to be on AM. Why is this a mistake?  Because it confuses the band with the brand. AM radio is not what makes stations like WFAN so successful.  WFAN is what makes WFAN so successful. Indeed, the trajectory for AM radio in general is not pretty. We generally assume that AM, like FM, is universal simply because it exists everywhere.  But existing everywhere and being used by all people are two completely different … [Read more...]

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