Tag: lifestyle

11/14

How to Build an Authentically Great Radio Brand

What is a "lifestyle brand"? A "lifestyle brand" is your radio brand.  Even if we too often perceive it as nothing more than a "playlist with ornaments."  Twist the music mix, add some imaging and some liners, and voila!  Radio brand! Not so, says Sean Gailey, and he's one to know. Sean is "Creative Overlord" (don't you love that title?) of JINX, a clothing and lifestyle brand built around self-described "geeks and gamers." Sean spends every day balancing the growth of his brand with the core values on which that growth depends.  Watch the way he talks about the decisions he makes … [Read more...]

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