Tag: lefsetz

01/12

7 Predictions about the Future of Media

7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on your chance to own your own movie theater for just $100 – and more. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And … [Read more...]

11/11

What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio. For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what … [Read more...]

05/28

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to spend more money on ads, the Pizza Hut movie projector, and “I had UBER’s idea first!” Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the … [Read more...]

10/11

Pandora, Lefsetz, and Common Sense

Every now and then I read something which is so totally off the wall it demands a thoughtful response. So it is with Bob Lefsetz's recent screed on Pandora. Lefsetz, who is more a lightning rod than a beacon for insight, is a former music industry exec who has so many chips on his shoulder, his shoulders are virtually all-chip.  WIRED described him thusly: "Blogger (and digital-era pamphleteer) Bob Lefsetz couldn't make it in the music biz—until he started ranting about how it should be run." Lefsetz writes: Tim Westergren is not running a music service, but a religion. He expects his … [Read more...]

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