Tag: Larry Kramer

06/15

Radio Must be an “Entertainment Experience”

Larry Kramer is the author of C-Scape: Conquer the Forces Changing Business Today. Larry is the founder and former CEO of CBS MarketWatch and also the first president of CBS Digital.  We talked at length about the challenges media in general - and radio in particular - face amidst a torrent of change. Watch this video and see Larry's answers for Radio. [iframe http://player.vimeo.com/video/22124853?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-RadioMustBeAnEntertainmentExperience125.mp3] (You can subscribe to all … [Read more...]

11/07

“Every Business is a Media Business”

Unless you understand the forces changing business today, there is no tomorrow for you. This short podcast from the Harvard Business Review covers many of the themes you will read about in this blog in succinct fashion.  It's all about the convergence of technology, media, and business. The featured guest is Larry Kramer, founder and former chairman and CEO of MarketWatch, Inc., and author of C-Scape: Conquer the Forces Changing Business Today. The core of it is a call for companies to understand what business they're really in based on what their consumers really want and how they … [Read more...]

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