Tag: kcrw

12/11

What Radio Can Learn from TV

...and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That's according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival in Los Angeles. Here are just some of the questions we covered: How do TV people see audio? What can the audio space learn from the TV space? We tend to silo in audio - podcasting, online radio, terrestrial radio….That doesn’t exist in TV … [Read more...]

02/16

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC's Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his "keen ear for emerging new music." It's assumed that Lowe will work on iTunes Radio and its music products, of course. But not simply behind the scenes. He will be more than a "master curator." How do I know? Because there are many folks in the world who have an ear for what's new in music, and most of them don't earn their living as radio DJ's. If what you want is music … [Read more...]

10/24

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there's another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may not have anything special worth talking about. You may not have something I, the consumer, looks forward to consuming again. You may not have a winner. The potentially fatal undertow of delivering to expectation is boredom and sameness.  Once the audience is there - once they have granted … [Read more...]

09/27

“We Don’t Feel Like We’re a Radio Station”

You can limit yourself by your delivery mechanism. That's the message from Jennifer Ferro, General Manager of LA's legendary non-commercial juggernaut KCRW. Quoting Jennifer: We have never thought of ourselves as a radio station. The radio is just the delivery device.  It's all the gooey stuff that we think up, create, and analyze that makes us what we are. And KCRW most recently illustrated this very concept in their groundbreaking iPad app, the Music Mine, developed in conjunction with PRX. Watch and listen to the way Jennifer describes the vision for KCRW, and recognize that she … [Read more...]

09/14

What the new KCRW iPad app means for you

To really understand the opportunities available to expand a radio brand you need to begin by understanding why the brand exists and why the audience should care. If you have a reason to exist - a mission, if you will - then you can expand your brand across platforms in a manner which fits that mission, even if it means creating applications which don't quite look like the brand they emerged from. So it is with the cool new iPad app from KCRW, called the KCRW Music Mine. KCRW is, as you may know, most famous for curating music discovery - or, as regular folks might say, it's a station … [Read more...]

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