Tag: kbco


Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]


How the AAA format thrives in a Pandora age

Dennis Constantine is one of America's best known Adult Alternative/AAA programmers. After years at the helm of legendary AAA stations like KINK in Portland and KBCO in Denver/Boulder, Dennis knows a lot about how to keep a radio station relevant, even in an age where any music you want is available whenever and wherever you want it. So what's the secret of thriving in the Pandora age? Watch and see for yourself. [iframe http://player.vimeo.com/video/16679155?title=0&byline=0&portrait=0 500 281] Dennis also has some keen observations on the impact that PPM measurement … [Read more...]

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