Tag: katy perry

04/18

This is Research Steve Jobs Never Would Have Used

I have nothing against Mark Kassof, although I interviewed for a job with him at the very beginning of my career and he didn't hire me. Of course, some would say he made the right decision there. Kassof just released a piece of research which aims to prove not only that radio is primarily "local" but woe unto any broadcaster who thinks otherwise. Here's his first question: Now think about media – TV, radio, newspapers, the internet and so on. Some media are mainly local – focused on serving one city or town – while others are mainly national – focused on the serving the entire … [Read more...]

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