Tag: john winsor

09/07

Ad Guru John Winsor says Radio Needs a New Business Model

John Winsor is the head of a fabulous new agency called Victors & Spoils. John is the author of Flipped: How Bottom-Up Co-Creation is Replacing Top-Down Innovation and Baked In: Creating Products and Businesses That Market Themselves, one of my favorite books of 2010 co-authored with legendary ad-man Alex Bogusky. I talked with John about how a top ad agency CEO sees radio today and tomorrow, and what it takes for radio to "bake in" the ingredients essential to a healthy future. Watch this: [iframe http://player.vimeo.com/video/28558705?title=0&byline=0&portrait=0 500 … [Read more...]

08/18

Radio: It’s not about More Choice – it’s about More Relevance

“Brands don’t necessarily need more choices, they need more choices that are personally relevant.” That’s from advertising giant John Winsor, head of ad agency Victors & Spoils, the former VP/Executive Director of Strategy and Innovation at Crispin Porter + Bogusky, and soon to be interviewed for this blog. Think about what that means. Especially in a world of blossoming choices – a world where anyone can copy your playlist song for song if they wish. How do you keep your audiences interested in your brand? We tend to assume that the problem of too much choice means we need to … [Read more...]

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