The title of the piece in USA Today says it all: "YouTube spends $100 million to redefine TV." Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions. YouTube is a massive distribution channel, but not a creator of content. So what to do? How about invest in content creation! And so they are. And name brand content-creators are falling all over themselves to get a shot at the YouTube distribution … [Read more...]
Tag: Jim Buczkowski
