Tag: Jim Buczkowski

01/12

Worry Less about Technology – More about Content

The title of the piece in USA Today says it all:  "YouTube spends $100 million to redefine TV." Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions. YouTube is a massive distribution channel, but not a creator of content.  So what to do?  How about invest in content creation!  And so they are.  And name brand content-creators are falling all over themselves to get a shot at the YouTube distribution … [Read more...]

* = required field

Dive Into The Blog