Tag: jack myers

03/17

Radio’s Advertising Spending Forecast – 2015 – 2020

There's a new report from one of my favorite media experts, Jack Myers, and it highlights advertising revenue projections for radio and other media from 2015 to 2020 (you can download your own copy here). To summarize: Terrestrial radio (non-digital advertising only) is expected to be essentially flat with 0.6% growth annually. Digital advertising revenue is expected to increase by 18% annually over the next five years. That means digital will rise from 9% of overall ad revenue in 2015 to 19% in 2020. In other words, all the growth in radio ad revenue is likely to come from digital … [Read more...]

11/02

5 Must-Hear Trends in Media and Marketing

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you're reading this by email, click here for the audio.   For show notes go to the Media Unplugged site. Sample and subscribe to Media Unplugged at iTunes. Or do the same at Stitcher. And if you like what Tom and I are doing, please leave a comment on those sites! (For you RSS jockeys, here’s … [Read more...]

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