Tag: iphone

10/10

Media Unplugged: Dear Advertisers: Our Audience Numbers Are Garbage!

Dear advertisers: Our audience numbers are garbage! And... The road to Hell is paved with pageviews. Plus, rants and raves about the iPhone parody gadget which earned one startup 1.5 million visitors a day, the Brangelina wax figure divorce, and more. This is the episode to listen to if you're a media brand perplexed that greater scale only drives down the value of your reach. It’s episode 51 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And … [Read more...]

05/12

The Death of the Mobile Phone Antenna

So the hot rumor about the forthcoming iPhone 7 is that it will lose something that has so far been taken for granted. I'm talking about the headphone jack. No headphone jack means no place to plug in your earbuds, headphones, or stereo cable. That means the audio will transmit wirelessly, and that most irritating of mobile phone nuisances - the easily tangled and easily ripped-from-your-ear cord - will be a thing of the past. According to one source: ...the iPhone 7 will ship with Bluetooth EarPods that pair and charge with the device through the Lightning port just like the … [Read more...]

02/20

It’s Time For Rush Limbaugh To Go

Rush Limbaugh's contract is up and it's decision time - not only for Rush but for the industry which awakens to a 2016 where, for better or worse, Rush is the most famous name in radio. And it's time for Rush Limbaugh to go. Now this is nothing personal. Rush has had an amazing symbiotic relationship with radio over the years he has been behind the mic, and for that a great many listeners, broadcasters, and clients are grateful. And when Rush moves on, obscurity will not be the destination. Besides satellite radio (and perhaps in addition to it) there are businesses built around the … [Read more...]

09/14

Go Ahead – Kill Your Radio Stream

"Is it time to kill that clunky stream?" reads the headline in the Radio Ink piece.  It is an interview with the National Associate Director of SAG/AFTRA. First, the premise that a "clunky stream" is the norm, let alone the state of the art, is wrong. A clean stream is as close as some simple best practices available from the streaming provider of your choice.  A "clunky stream" is typically the result of station inattention, not technological insufficiency. Second, If you want to kill the stream, kill the stream and stop looking for rationalized excuses to do so. But be aware: Maybe … [Read more...]

12/14

Why I like SiriusXM’s new Mobile App

It hasn't gotten a ton of attention, but SiriusXM's recently revised mobile apps add some functionality which I think makes a dramatic difference in the quality of the user experience and also transforms the meaning of satellite radio online using the familiar metaphor of the DVR (not new for the conventional satellite radios, but certainly new for their streaming versions). It's no longer simply the mobile way to stream most SiriusXM channels via the Internet.  It now allows a whole new level of control, as illustrated by this summary from SiriusBuzz: The “START NOW” feature which will … [Read more...]

11/15

What Makes Radio Matter

So the other day I was in Barnes & Noble for the first time in a long time.  What a revelation! Where are the DVD's?!  Gone!  And the music?  Gone!  Both replaced by a wide variety of "learning toys."  Meanwhile the "Nook" section was expanded and moved to the center of the store, complete with ultra-contemporary Apple-like design aesthetic. Remember when the bookstore sold books (and music and movies)?  That was back when B&N competed against my dearly departed Borders, the bookseller that once subcontracted their online store to a little company called Amazon. As I looked … [Read more...]

02/14

Everything you need to know about Radio in the new iPhone 5

Rumors are rumors, but patents are real. Whether the technology produced by these patents arrives in the forthcoming iPhone 5 or a later version is anybody's guess, but it sure makes sense to me that we'll see this sooner rather than later (although it's also possible that we'll never see this). Back in December, Apple quietly submitted a patent application that altered the radio experience for its users and introduced three new elements to the iPhone:  FM, AM, and Satellite Radio - all built in. Besides a much slicker user experience than the standard radio dial, Apple has … [Read more...]

11/30

Apple helps Radio by Banning “Bad” Apps

You've heard the dustup over whether or not Apple has unceremoniously banned all single-station apps from their app store. The evidence indicates that, in fact, they have not. But all single-station apps are not created equal, and if you are out to make a "lazy app" - an app redundant to your over-the-air station with functionality that is unworthy of Apple's (or anybody else's) mobile experience, don't be surprised if the Gods of Cuptertino turn up their nose at you (and don't be surprised if your audience does the same). From YourTechLife.com: I’ve spoken with Apple, as have several … [Read more...]

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