Tag: invites

07/30

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little "add to calendar" invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And I personally have never seen a broadcaster invite any listener to add anything to their calendars with the simplicity of a "click." That doesn't mean nobody has done it - just that I have never seen it. ¬†And judging from some of the response to this … [Read more...]

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