Tag: introduction

03/19

Introducing hivio – Radio’s First-Ever Ideas Festival

I'm sick and tired of radio being sick and tired. ¬†Aren't you? In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can't get anywhere else, something unique and compelling. Or they won't embrace radio at all. So how to explain the results of a survey I conducted last week - 1,000 random US respondents ages 18 and up. The question: Agree or Disagree - "Radio brands create unique and compelling content" The results? That's more than 3-to-1 in the wrong direction. And the younger you … [Read more...]

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