Tag: Internet

08/27

Is the New Golden Age of TV…Over?

Is the new Golden Age of TV…over?And…Who’s to blame for Internet bile? Advertisers, of course!It's episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more.Listen as we go inside media to reveal the ugly truth!Click the play button below: And if you're reading this by email, click here for the audio.For show notes go to the Media Unplugged site.Sample and subscribe to Media Unplugged at iTunes.Or do … [Read more...]

02/12

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about "the future of radio"?But what if that's the wrong question?For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets?Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate within the single distribution channel called "radio." Now how much do you think the landscape will change when the differences between media channels are no longer radio vs. TV vs. newspaper but rather between my bundle of media assets in a … [Read more...]

10/28

Look Out: Big TV is Eating the Internet – Media Unplugged Ep 6

We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker.It's called Media Unplugged.Have you listened yet?This week Tom and I ask whether the Internet is disrupting the TV industry or - after decisions by HBO and CBS to provide streaming-only subscription services - is Big Media eating the Internet? We think so!Then, is Pinterest the coming ad colossus that could dwarf Twitter and Facebook? There are lots of good reasons why the answer may be "yes"!In our rants and raves section, Tom rants about a CNN anchor giddy … [Read more...]

11/07

Is Social Media for Conversation – or for Broadcasting?

"Social media is for conversations, not broadcasting."That's a common bromide among social media gurus.  But is it true?This matters to traditional broadcasters, because so much of what we do is built for broadcasting - it's built for "one-to-many."  Should we shoot for more conversation or more distribution?Hubspot's Dan Zarella took a closer look at this question:For blogs, "conversation" means "comments."  But Zarella found no significant correlation between the number of comments a blog post received and the amount of traffic that blog got.  Nor did he find a correlation … [Read more...]

01/10

How to make Listener and DJ Relationships Interactive – and Social

What's the point of being a "local" station if "local" DJs aren't interacting with "local" consumers? What if your listeners could interact directly with DJ's via mobile devices - and audio - going well beyond a typical Facebook page or TXT message?That's the premise of what Zambig offers.Zambig has created tools designed to enable interaction between listeners and DJ's and to take those interactions social - with audio.In this video, Zambig founders Blair and Cordell Giesen talk about what their application does and why it matters in the larger picture of social media, … [Read more...]

10/02

Arbitron Measurement: TAM or SCAM?

The following was written by Triton Media COO Mike Agovino and is reposted here with his permission.  I think Mike is completely right, so I wanted to share this with you.There's a lot of noise in the marketplace about Arbitron launching a new "Total Audience Measurement" product and that product being endorsed in advance by some broadcasters.Where to begin?How about here: the radio industry should be outraged.As you all are aware, Triton also owns a measurement product, MRC-accredited Webcast Metrics. How much revenue do we realize from this industry-sanctioned product? Less … [Read more...]

05/15

Radio’s biggest challenge: The Internet

I don't always know what to make of Bridge Ratings' predictions of radio's future. In part because their sample is gathered from only ten markets, in part because mall intercept is one of their techniques, and in part because they are bold enough to project something as ever-changing as technology all the way to 2020. They also - like any good research company - have a way of updating their projections so the closer you get to the predicted period the more right they're likely to be (can't complain about that!). But if you take those reservations into account, their latest projections are … [Read more...]

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