Tag: internet radio

05/08

Pandora: Internet Radio Growth coming from AM/FM

So says Pandora CEO Joe Kennedy in this opening session highlight from the recent Worldwide Radio Summit, moderated by Triton's Mike Agovino. Joe also shares some stats on reduced TSL for radio and matches that against the growth for Internet Radio.  These are stats that are not often publicized in the radio industry. Let's be frank:  Of course some Internet radio growth will come from radio. Maybe most of it will come from radio.  And it will not stop people from listening to the radio.  Rather, it will shave away quarter-hours from radio, just as every other entertainment distraction … [Read more...]

04/30

A Chilling Measure of How Listeners see Pandora vs. Radio

A recent Jacobs Media research finding noted that 43% of Pandora users say the service should be considered "radio" while 49% say it should not. These stats should chill you. And that's not just because 43% is such a large number or that it comes from actual listeners. It's because the average listener should not care whether or not Pandora is classified as "radio," so the largest answer should be "don't know - because I've never even thought about it."  They should not be thinking about an issue like this because it's of concern primarily to the industry that owns the labels, not to … [Read more...]

04/16

Radio, Should You Register Your Listeners Online?

Registration of consumers on radio's web platforms is a hot topic at this week's NAB. In this video I lay out some of the key arguments as to why broadcasters should absolutely positively require registration in exchange for value (and yes, those last four words are key). We are in a world of registration.  Are you ready, able, and worthy to be part of it? Watch: [iframe http://player.vimeo.com/video/37375051?title=0&byline=0&portrait=0 500 281] Prefer audio?  Try this: [audio:http://blip.tv/file/get/Markramsey-WhyYouShouldRegisterYourListeners935.mp3] Download … [Read more...]

04/09

NPR’s New Ability to Power Streaming Monetization

NPR's recent deal with Triton Digital is more than a means of measuring webcast metrics.  It's also an important step in the direction of monetizing NPR's streaming content and sharing that revenue potential and that power with affiliate stations. Listen as I talk with Jay Sterin, Triton's VP Digital, about what the new capabilities of NPR's streaming assets will mean to the the network and its affiliates alike: [iframe http://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F42158391&show_artwork=true 500 166] Alternate … [Read more...]

03/30

What Wins in the New Radio Dashboard

A huge proportion of radio listening happens on the mobile devices known as automobiles, especially during the aptly-titled "drive times."  And there's considerable concern regarding the impact technology and new listening options will have on that listening as those new choices steadily make their way into cars. It's fair to say that nowhere in a car is there as much innovation today as there is in the dashboard.  And much of that innovation has to do with the entertainment options available to the "audience" behind the wheel. In 2011, 11% of consumers reported listening to Internet … [Read more...]

03/16

Radio has the Wrong Idea about Mobile Apps

...or at least, not completely the right idea. Consider the study from the IPG Media Lab and YuMe.com which examined "advertising in the wild" to assess the effects of "viewer distraction" in a TV-viewing habitat of numerous gadgets and gizmos. One of the conclusions was that “smartphones are a persistent companion to video content.” As the authors of the book Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile put it: The key word here is “companion”—meaning “in addition to,” not “a replacement of.” Mobile certainly is … [Read more...]

03/08

Time to Trash Pandora?

The rhetoric is heating to the boiling point, and I think it's about time to throw a bit of cold water on it. I'm talking about Pandora - and who isn't? Radio Ink: Pandora CEO Joseph Kennedy stepped up his assault on radio yesterday as he detailed some of his sales and ratings plans, hoping to take a chunk of radio's $17.4 billion revenue pie. Just for the record, that's not an "assault on radio" since any party with an advertising-based medium has as much opportunity to invite the dollars of advertisers as any other.  Those are not "radio's" dollars, they are advertisers' dollars and … [Read more...]

01/18

Pandora at 125 Million

No matter how many or how few listeners are tuned to Pandora at any given moment, 125 million registered users is a whole lot. Think of the registered user count as analogous to the number of people who own radios.  Owning a radio is being "registered to use" radio.  While the Pandora numbers fall far short of radio's "registered" distribution, the numbers move closer by the day. It seems obvious to me that Pandora will become an increasingly attractive alternative for radio's traditional advertisers as radio's reach advantage continues to diminish. Given that streaming is not unique … [Read more...]

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