Tag: interest

11/08

Is Radio “Relevant”?

I was struck by the following exchange about radio's relevance - or lack thereof - from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there's "a lack of respect for what radio is and has accomplished" out there. "More people listen to radio than ever before. When you aggregate all the other listening of audio, it's still less than 10%. Radio is still over 90%. Go compare that to TV. They never have to answer about … [Read more...]

10/14

Did you bake “Desire” into your Brand?

Recently I caught up with my friend Tom Asacker (who has a great new book coming out, by the way - more about Opportunity Screams in this blog soon). We were discussing my belief that, contrary to common belief in the radio industry, awareness for a radio brand is produced by passion for that radio brand, not vice versa.  Yes, you read that right.  Passion first - awareness follows. Or, as Tom puts it, "desire stimulates interest." And desire doesn't come because of unlimited advertising or clever promotion. Desire comes because of what's literally baked into the product itself.  Then … [Read more...]

* = required field

Dive Into The Blog